The iconic television series *Mad Men* captivated audiences with its portrayal of the 1960s advertising world, a time of sharp suits, sophisticated cocktails, and a pervasive sense of ambition. But beyond the tailored clothing and smoky rooms, a subtle yet significant detail contributed to the show's aesthetic and the characters' personalities: their watches. Specifically, the Rolex watches worn by the men of Sterling Cooper Draper Price became almost as iconic as the show itself. While the show didn't explicitly endorse particular models, the frequent appearance of Rolex timepieces, particularly the Submariner and the Oyster Perpetual, cemented their place in *Mad Men*'s visual vocabulary, and consequently, in the collective consciousness associated with the era's style and success. This article will explore the various Rolex models associated with the show, delving into their significance, their current market value (with a focus on the $9,350.00 price point mentioned), and the broader cultural impact of their presence.
The most frequently seen Rolex on *Mad Men* is arguably the Submariner. Its rugged yet refined design perfectly complemented the characters' professional lives and their often-turbulent personal lives. The Submariner, with its robust build and water resistance, symbolized both the practicality and the aspirational nature of the men's achievements. The choice of a Submariner speaks volumes about the characters' personalities; it's a watch for someone who values functionality and reliability, but also appreciates the understated luxury of a renowned brand. The implied cost, even in the 1960s, represented a significant accomplishment, a tangible symbol of their climb up the corporate ladder. Today, a vintage Rolex Submariner from that era, depending on the exact model and condition, can fetch prices far exceeding the mentioned $9,350.00. The condition, any modifications, and the presence of original box and papers all significantly influence the value. A pristine, perfectly preserved example would undoubtedly command a much higher price, potentially reaching tens of thousands of dollars in the collector's market.
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